Monday, October 13, 2014

Importance of Data Entry

How important is data entry for advertising?

When we advertise with a website it is important to data entry the correct phone number, email address, and email address. How else would our customers know who to contact?

We have a couple of places that we advertise that we pay a membership fee to advertise with them. Last month we had a magazine that was published with our advertisement in this magazine, what did we find? We found that the person that input our contact information put in a phone number that did not exist. So when customers try to reach out to us the phone number is bogus! This is why it is extremely important that when a person data entries your information to make sure it is correct. This was a one time  occurrence that we are not sure if this occurred on several other occasions! Common mistakes such as these can slowly deteriorate a customer base! Customers will call the bad numbers and instead of thinking that someone could have made a mistake, that customer is lost!

The company that we had a membership to does not seem to understand that we will not be joining their organization for another year after we had found mistakes like the wrong number two years in a row, last year it was our website address and this year it was our phone number. We do not want to affiliate ourselves with organizations that continually make these kinds of mistakes that could possibly cost us customers. It is extremely important that when you are entering a business advertisement to make sure it is correct! No business wants to lose a customer due to mistakes of others!

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