Social Media and Small Buiness

Social Media is a constant topic of conversation at Grove City Garage Door Inc.! The question is always, what do we share, how much, and are customers really interested?

Since the age of computers has now taken over and there is so many social media outlets out there, the big question is always which social media outlet is more useful? A constant blog like this one? A Facebook blog with pictures? A Twitter account? Instagram?

Being a small business with minimal employees, we keep up on a couple of social media outlets. We try to stay current on this blog and Facebook; but there are times that it gets to be a lot to do to come up with good content that our customers are truly interested in reading about. Then the question is always, what do our customers really want to read? Personal views? Insights about their garage door? Is YouTube really a useful outlet? Do customers really watch YouTube videos on garage doors?

Social media affects a small business in many ways from customer reviews, to interactions with customers. We don't bother our customers with mailing lists because that takes up time, and we don't want our customers to feel like they are having their privacy invaded by receiving fliers and constant emails from us. So we depend on repeat customers. We have repeat customers because we try to do the best services with fair prices. 

Grove City Garage Door Inc. is comprised of three people, two doing garage doors all day long, and one doing marketing and social media at night and in spare times. Being a small business means that you are always competing with the big fish in the market who has many employees and more overhead. So in some ways we have an advantage, we do not have a lot of overhead and can offer lower prices on most all of our items. Being a small business that is a factory direct dealer also means that we can get lower prices by eliminating the middle man; we buy all of our doors, openers, and parts direct from factories which means lower prices for our customers.

Which media outlets do you use? Valued Reader?